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Compelling Communication starts with a Good Story



What's Your Story? What do you wish to share with the public?  This is where I thrive...

Clients have been featured in media across Canada and the USA, Forbes,  Breakfast TV (Toronto, Calgary, Vancouver), CTV's "Your Morning", Global "The Morning Show" (T.O), BNN Bloomberg, The Globe & Mail, Toronto Star, Calgary Herald, Today's Parent, Canadian Living, The Weather Network and many more....
(You get the idea) 

Hi Concept specializes in: 

  •  crafting and implementing

        PR strategy integrated                  with brand  messaging

  •  Media Relations 

  •  Photo Ops

  •  Media training/coaching

  •  book/event/film launches

  •  corporate video             production

  • ​ branding

  •  personality profiling


We also help with:   

  • SEO

  • Content development

  • White Papers

  • RFP's/Proposals

  • Web site copy,

  • Blog content,

  • B2B Communications 

  • website content


Our PR Approach

 Think Like a Producer/Journalist

What's the Story? 

Client Case Studies

CASE STUDY : Media Relations Consultant  FIRECRACKER PR- L.A.

2022-FEB 2024  Acting as Sr. Media Relations Executive, implementing and executing strategy for portfolio of clients ranging from: Green energy, Tech CEO's (Canada/USA)  to Nanosatellite/Conservation. 

Result?  Coverage in Toronto Star, CBC Radio, Talk Radio, and several online outlets, podcasts and YouTube channels. 


CASE STUDYMedia Relations Consultant, Praxis PR agency/ON Q Communications/PR Post

 Nov 2013- April 2019.

Wide array of clients ranging from healthcare, beverage, luxury seafood provider to hypothermia awareness.

 Result?  4 city tour with 'Professor Popsicle, Dr. Giesbrecht.  4.3 million media impressions in Calgary, Vancouver, Toronto and Halifax.

Seafood Crate- CTV Toronto News at pm, 'Consumer Alert' (national broadcast), Breakfast TV, Toronto (live), plus  several online media outlets. 


Why You Need To Be Social To Win
I understand the importance of social media and have super talented contractors I work with to come aboard projects as needed. 

I approach PR differently than most, thinking about how how to carefully craft a solid, timely and often tailored STORY to print, TV, web and radio media.

I've been a regular contributor to CBC Radio (Canada) and have produced broadcast and corporate videos for TV Ontario, OMNI TV, Discovery Channel Canada, RLTV and NBC Peacock

Ever curious,  I tend to ask several questions (that's the journalist within chiming in). 

Product Launches & Events


Moomoo Canada- TMX Bell Ringing, March 26/24
(I'm in the back, far right, staring up at the shiny confetti) 

I've launched several enterprises ranging from web, pet products, healthcare, cultural festivals, you name it, I've likely worked on it.  From a book signing at the US Embassy in Ottawa, The Italian Walk of Fame, Toronto Int'l Film Festival, NBA All Stars,The Planet in Focus Film Festival are a just a few The common thread to all: to determine the best strategy to capture the greatest attention. 

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