Hi Concept Publicity & Productions
Compelling Communication starts with a Good Story
STAND OUT FROM THE CROWD
What's Your Story? What do you wish to share with the public? This is where I thrive...
CLIENTS IN THE NEWS
PUBLIC RELATIONS & COMMUNICATIONS SERVICES
MARKETING SERVICES
Clients have been featured in media across Canada and the USA including: Medium.com, Forbes, Breakfast TV (Toronto, Calgary, Vancouver), CTV's "Your Morning", Global "The Morning Show" (T.O), BNN Bloomberg, The Globe & Mail, Toronto Star, Calgary Herald, Today's Parent, Canadian Living, The Weather Network and many more....
(You get the idea)
Hi Concept specializes in:
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crafting and implementing
PR strategy integrated with brand messaging
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Media Relations
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Photo Ops
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Media training/coaching
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book/event/film launches
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corporate video production
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branding
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personality profiling
We also help with:
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SEO
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Content development
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White Papers
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RFP's/Proposals
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Web site copy,
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Blog content,
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B2B Communications
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website content
Our PR Approach
Think Like a Producer/Journalist
What's the Story?
Client Case Studies
CASE STUDY : Media Relations Consultant FIRECRACKER PR- L.A.
2022-FEB 2024 Acting as Sr. Media Relations Executive, implementing and executing strategy for portfolio of clients ranging from: Green energy, Tech CEO's (Canada/USA) to Nanosatellite/Conservation.
Result? Coverage in Toronto Star, CBC Radio, Talk Radio, and several online outlets, podcasts and YouTube channels.
CASE STUDY: Media Relations Consultant, Praxis PR agency/ON Q Communications/PR Post
Nov 2013- April 2019.
Wide array of clients ranging from healthcare, beverage, luxury seafood provider to hypothermia awareness.
Result? 4 city tour with 'Professor Popsicle, Dr. Giesbrecht. 4.3 million media impressions in Calgary, Vancouver, Toronto and Halifax.
Seafood Crate- CTV Toronto News at pm, 'Consumer Alert' (national broadcast), Breakfast TV, Toronto (live), plus several online media outlets.
Why You Need To Be Social To Win
I understand the importance of social media and have super talented contractors I work with to come aboard projects as needed.
I approach PR differently than most, thinking about how how to carefully craft a solid, timely and often tailored STORY to print, TV, web and radio media.
I've been a regular contributor to CBC Radio (Canada) and have produced broadcast and corporate videos for TV Ontario, OMNI TV, Discovery Channel Canada, RLTV and NBC Peacock.
Ever curious, I tend to ask several questions (that's the journalist within chiming in).
Product Launches & Events
PRODUCT LAUNCHES
Moomoo Canada- TMX Bell Ringing, March 26/24
(I'm in the back, far right, staring up at the shiny confetti)
I've launched several enterprises ranging from web, pet products, healthcare, cultural festivals, you name it, I've likely worked on it. From a book signing at the US Embassy in Ottawa, The Italian Walk of Fame, Toronto Int'l Film Festival, NBA All Stars,, The Planet in Focus Film Festival are a just a few The common thread to all: to determine the best strategy to capture the greatest attention.